Address
PP14/40-G, 1st Floor, Niranjan Plaza, Block Office Road, Parassala, Kerala 695502
Phone
+91 97503 97503
Hours
8:00 am – 8:00 pm, all 7 days
Landmark
Niranjan Plaza, Block Office Road
Our Parassala branch is on the first floor of Niranjan Plaza, on Block Office Road, in the last big Kerala town on NH 66 before the Tamil Nadu border. Customers walk in from both sides of the state line: families from Dhanuvachapuram and Udiyankulangara, and traders from Kaliyikkavila and Marthandam across the border.
That mix shapes how we work. Our staff switch easily between Malayalam and Tamil, and they explain the purity test in whichever language you are most comfortable with. As gold buyers in Parassala, we buy old jewellery, coins and bars at the live Kerala market rate, with no melting charges or service fees. Shop owners and farmers often visit to release pledged gold from a bank before a loan renews at a higher rate. With 87 Google reviews and a 4.9 rating, this is one of our most reviewed branches in Kerala.
Bring jewellery, coins or bars from either state. We test in front of you, quote, and pay in cash or by IMPS.
We close your gold loan with the bank or NBFC, collect the ornaments with you, and pay you the remaining value.
Hospital bills, business stock or a family function: the full process usually takes about 10 minutes.
Old silver articles bought at the day’s silver rate.
4.9 stars from 87 Google reviews, with customers praising kind staff and good rates.
Malayalam and Tamil spoken, so cross-border customers understand every step
Block Office Road is easy to reach from NH 66 and the railway station
8 am to 8 pm, Sundays included.





Yes. Bring a valid government photo ID and address proof. Customers from Kaliyikkavila, Marthandam and nearby towns sell with us regularly.
Usually yes. Call 97503 97503 with the lender’s name, and our team will explain how we can release pledged gold in Parassala or nearby.
Yes. Our team explains testing, pricing and paperwork in Malayalam or Tamil.
Yes, 8 am to 8 pm every day.
We connect you to the nearest Best Money Gold branch: Poovar for the coastal villages, Trivandrum for the city, or one of our Tamil Nadu branches through 97501 97501. That branch can also send its team to your home for doorstep service between 7 am and 8 pm, including testing and payment.